Marketing
Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioral change on a short-term or permanent basis.[1] The American Marketing Association most recently defined Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” [2]
The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The marketing planning creates strategies for the company to place advertising to the dedicated consumer.
From a societal point of view, marketing provides the link between a society’s material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.
In the case of nonprofit organization marketing, the aim is to increase the deliver an ethos message about the organization’s services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.
Burnet
Burnet (/ˈbɜːrnᵻt/ bur-nit) is a city in and the county seat of Burnet County, Texas, United States.[3] The population was 5,987 at the 2010 census.[4]
Both the city and the county were named for David Gouverneur Burnet, the first (provisional) president of the Republic of Texas. He also served as Vice President during the administration of Mirabeau B. Lamar.
Burnet is located one mile west of the divide between the Brazos and Colorado River watersheds near the center of Burnet County. It is 54 miles (87 km) northwest of the state capital, Austin – roughly a 1- to 1½-hour drive via U.S. Highway 183 and State Highway 29. It is 36 miles (58 km) west of Georgetown and Interstate Highway 35 via State Highway 29, and 100 miles (160 km) north of San Antonio on U.S. Highway 281.
According to the United States Census Bureau, Burnet has a total area of 10.2 square miles (26.3 km2), of which 10.1 square miles (26.2 km2) is land and 0.04 square miles (0.1 km2), or 0.32%, is water.[4]