In Latin, ad vertere means “to turn toward”. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.
Both the city and the county were named for David Gouverneur Burnet, the first (provisional) president of the Republic of Texas. He also served as Vice President during the administration of Mirabeau B. Lamar.
Burnet is located one mile west of the divide between the Brazos and Colorado River watersheds near the center of Burnet County. It is 54 miles (87 km) northwest of the state capital, Austin – roughly a 1- to 1½-hour drive via U.S. Highway 183 and State Highway 29. It is 36 miles (58 km) west of Georgetown and Interstate Highway 35 via State Highway 29, and 100 miles (160 km) north of San Antonio on U.S. Highway 281.
According to the United States Census Bureau, Burnet has a total area of 10.2 square miles (26.3 km2), of which 10.1 square miles (26.2 km2) is land and 0.04 square miles (0.1 km2), or 0.32%, is water.